Understanding Google plus circles
March 4, 2016
22 essentials you need for optimizing your site
March 9, 2016
Youtube is one the most powerful marketing channels at our disposal. Videos rank well in Google and often have rich snippets that attract more clicks and brand awareness.
While it’s a very effective platform to build readership and following, it can also be quite overwhelming. There are too many parts that come into play. How to create videos? How to build up views and subscribers? How to produce quality and stand out?
Luckily, there are tools that make the process easier. While easy video creation tools have been covered earlier, here are a few video marketing tools that let you discover more opportunities and allow you to achieve better results.
- Optimize your video for keyword traffic
When it comes to Youtube strategy, keyword research is more for brainstorming and finding alternative terms to include into the title and description. Keywords shouldn’t lead your creativity: They should enhance it.
There are other great options powered by Google Suggest, but they work a bit differently. SERPstat, for example, is a powerful tool that can also extract question-type queries from your keyword suggestions.
- Analyze your competitors’ channel(s)
Analyzing your competitors is a necessary step in any content marketing campaign. While it’s not meant to hinder your creativity, competitive analysis can help you identify what works better and how to engage your viewers effectively.
- Create eye-catching design
Youtube marketing is not simply about creating awesome and/or useful videos. It’s also about getting people to click on your links and earning engagement.
Thus, Youtube marketing involves a graphic design component which, luckily, can be quite easily handled at home.
Your custom thumbnail image should be as large as possible, as the image will also be the preview image in the embedded player.
- Get your Youtube videos shared
Anytime you upload your video to Youtube, you’ve created a content asset that should be properly promoted to your social media channels.
Using your channel RSS feeds, you can distribute your videos to multiple social media channels on a semi-automated channel.
