Creating localized content in Local SEO

Without great content you are lost to all the search engines. So in order to understand what’s going on with your website, Google has to have some information to read. And it reads that information with slight bios on keywords. What we need to do is build content around keywords. So within the focus of local SEO, we know that our keywords are tied to a local modifier. And we would want to build some content around the keywords. What is Google left with when it visits your site is this actual content on the page.

And with that in mind we really do want our content to be as user-friendly as possible. We don’t want to design content around Google. We want to design it around the user. And what is great for that is that local context is actually very valuable for your user letting people know where you are located and what type of local services you offer is helpful in both framing their understanding and also affirming that they haven’t clicked on the wrong site. So a long time ago at everyone was talking about keyword density that to say what percentage of the words on the page were your actual keywords. The higher that percentage the better it was thought your SEO would be. And this is very antiquated at this point. It is not the case anymore.

So if you are trying to find a way to stuff your content with local terms a list of cities a repetitive sprinkle of your keyword you are actually doing yourself a disservice. That is not to say that your theme is not important. The theme is all the words that are synonymous and linked.

Right Google can see all these words and start to make sense of them. So, in every search Google is going through these paragraphs and pick these keywords it sees as potentially being popular. And what it does is arrives when it goes to a keyword, OK keyword that is great and it finds it again and that’s what this page is about. But when it finds it again, Google is going to say OK that is not adding lots of value. And beyond that Google is going to think hey this is starting to be like keyword stuffing.

So your goal is to find a way to naturally indicate to Google what the most important topic is. And then build around that topic with some supporting language. It is not going to hurt to emphasize the keyword by frontloading it to your content. But don’t strain if a sentence is going to sound awkward it’s better to find a natural place for your keyword to rest.

With local SEO adding localized content is very important but you want to build unique content for each topic. Now you can have some overlapping content. It would be ideal to have one page. So take the time to build localized content that is natural, easy to read and evaluate for your user and you will see in time that Google will award that effort.