The periodic table of SEO success factors part 13, Social Media

In this article, I am going to explain the last column of the “elements” of the periodic table of SEO success factors which is about social media.

If you look at the history of search engines using links as an Off-Page ranking factor was a great leap forward for search engines. But over time, links have lost some of their value for a variety of reasons.

With the explosive grow of social media, they became an important factor in Off-page-SEO. Social signals are emerging as ranking factors as search engines determine how to leverage our social interaction and behavior.

Sr: Social Reputation

As we saw in the links that all the links are not counted equally the social accounts are also the same. This makes sense since anyone can create a new account on a social network. And you cannot rely only on this signals.

Nothing, really, other than fake accounts like these can often be easy to spot. They may only have very few friends and their content does not get shared very much.

Ideally, you want to gain references from social accounts with good reputations. Having your own social presence that is a good reference is important. So participate on relevant social platforms in a real, authentic way, just as you would with your website, or with customers in an offline setting.

Ss: Social Shares

Of course, the number of shares is important especially from high-quality social accounts. And it is helpful to be shared widely across the internet.

Again, participation in social sharing sites is crucial. If you don’t have a Twitter account, a Facebook fan page or Google+ Page you’re missing out. You’re not building up a network that can help share your content, site, and brand.