The periodic table of SEO success factors part 9, trust and authority

In this article, I will explain the fourth column of the periodic table of SEO success factors which is the first column of the Off-page-SEO and is entitled trust.

Many SEO gurus believe that site trust plays a very big role in the SEO success. The search engines will trust sites which provide authority and authenticity with high trusted back links which are considered like a vote of trust.

Ta: Authority

Do you have an authoritative site which is recognized in its field or business? This is the main question and the main goal in this area.

No one knows exactly how search engines calculate authority and, in fact, there are probably multiple “authority” signals. The links your site receives from other authoritative sites or social references may all play a role in site authority. Of course, negative reviews hurt site authority.

All the SEO experts agree that search engines try to assess authority. One only needs to look through the questions Google told publishers to ask themselves in building high-quality sites. The words trust, authority, and expertise are all frequently mentioned.

Te: Engagement

A quality site should produce meaningful interactions with users. Search engines try to measure this engagement in many different ways.

You should ask yourself the following questions
How long do users stay on your page?
Did they search, click through to your listing?
Did they immediately “bounce” back to the results to try something else?
Bounce means that they didn’t stay on your page and immediately clicked the back button.
Did they shared your content in their social media profiles or wrote a comment? And so on and so forth.

That behavior can be measured by search engines and could be a sign that your content isn’t engaging.

Conversely, are people sending a relatively long time reviewing your content, in relation to similar content on other sites? That “time on site” metric or “long click” is another type of engagement that search engines can measure and use to assess the relative value of content.

Search engines are typically cagey about the use of engagement metrics, much less the specifics of those metrics. However, we do believe engagement is measured and used to inform search results.