Understanding how does local SEO work

I want to take a minute to share an overview of how Local SEO works. Understanding what’s going on behind the scenes will be valuable for you to learn how to implement your strategy for your business goals. When you enter a term into Google and hit submit, a lot happens at the same time. The search engine such as Google is going to check to see if it has any historical information on you, what searches you may have conducted previously, and any cookies You have created in your browser. Beyond that, they’ll receive data on your physical location, which can come from your IP address, the public network you’re connected to, or even the true GPS data from a mobile device.

Now that’s a simple explanation, but it’s more than sufficient to get a picture of what’s going on behind the scenes. So now that the search engine has that information, they’re going to work to understand what it is you’ve searched for.

There’s a lot that goes on to make Local SEO work, but understanding the basics will give you the foundation you need to be successful with your implementation.