Using Google Plus Business can significantly enhance your online visibility, branding, and search engine rankings. Since Google Plus is directly linked to Google Search, businesses can leverage its features to gain more exposure.
1. Google Plus & Search Engine Benefits
When you verify your Google Plus Business profile, Google officially recognizes your business. Your contact details and location become easily accessible in search results, increasing credibility.
Additionally, status updates on Google Plus are indexed by Google. This means even if you haven’t created a blog post or video about a new product, a simple status update can appear in search results, improving visibility.
2. Social Proof & Engagement
Google Plus allows customers to rate and review your business. Positive reviews appear in search results, helping build trust and credibility. To maximize this:
✅ Encourage happy customers to leave reviews.
✅ Highlight testimonials on your profile.
Google Plus also enhances personalized search. When a user interacts with your content (via +1s), their followers are more likely to see your posts in search results, expanding your reach.
3. Google Plus for Social Branding
With 540 million monthly active users, Google Plus is a powerful social media platform. Features like:
- Google Hangouts (for video chats with customers and stakeholders).
- Communities (to engage with industry-related users).
- Rich media posts (highly engaging images and videos).
Final Thoughts
Using Google Plus Business helps businesses increase search visibility, engage with customers, and strengthen branding. By actively participating, you can boost credibility, improve SEO, and expand your audience.
