Optimizing site structure in local SEO part 2
I have explained a little bit about optimizing the site structure in the previous article. In this article, I will continue explaining it. I have written about the structures of different sites and first about an online store. Now, if you’re an informational site, you may be organized by topics and then dates of publication. […]
Optimizing site structure in local SEO
After conducting keyword research and expanding your website with more content, structuring your pages effectively becomes essential. Search engines must understand how your pages connect to display them in response to relevant search queries. A well-organized site structure improves discoverability and enhances user experience. The Importance of Site Structure Imagine visiting a bookstore for the […]
Reviewing your competition part 2
In SEO, competitor analysis is essential for building a strong strategy. By evaluating your competitors, you can identify their strengths and weaknesses, which can help you improve your website’s SEO performance. To start, use tools like Moz’s Open Site Explorer to examine your competitors’ SEO strategies. For example, let’s consider Sprinkles, a competitor in the […]
Reviewing your competition
In local SEO, one of the most important steps is analyzing your SEO competition. By reviewing the strengths and weaknesses of your competitors, you can refine your strategy and gain a competitive edge. To get started, you need to identify the keywords you want to rank for, which will help you discover your competitors in […]
What is local SEO?
The periodic table of SEO success factors part 15 violations and penalties
In SEO, understanding what not to do is just as important as knowing what works. In this article, we will discuss several practices that can hurt your SEO success and lead to penalties from search engines. Piracy and DMCA Takedowns Google’s “Pirate” update was introduced to penalize websites that infringe on copyright laws. If your […]
The periodic table of SEO success factors part 14 violations and penalties
While positive signals are key to achieving SEO success, certain negative practices can harm your rankings. In this article, we’ll explore SEO mistakes to avoid to maintain a strong, sustainable presence online. Thin or Shallow Content Google’s Panda update in 2011 targeted sites with thin, shallow content—those lacking substance or value for readers. These sites […]
The periodic table of SEO success factors part 13, Social Media
In the evolving world of SEO, social media has become a powerful factor in off-page optimization. While links were once the primary off-page ranking factor, the explosive growth of social media has shifted the landscape. Social signals—such as likes, shares, and comments—are now considered important by search engines to determine site relevance and authority. Social […]
The periodic table of SEO success factors part 12, Personalization
In these series of articles I covered five columns of the “elements” of the periodic table of SEO success factors. In this article, I am going to explain the sixth column which is personalization. Some years ago everyone saw exactly the same search results. But today, no one sees exactly the same search results. Everyone […]
The periodic table of SEO success factors part 11, link building
In SEO, link building is a crucial “off-page” ranking factor used by search engines to determine site relevance. Search engines view links as “votes” for a website, but the value of these links varies based on the authority and relevance of the linking page. Simply put, the more authoritative the page linking to you, the […]