Keeping your NAP (name, address, phone) consistent across the web
Maintaining consistency with your business name, address, and phone number (NAP) across the web is crucial for SEO success. When your NAP information varies across different platforms, search engines struggle to determine whether the citations are connected to your business, which can hurt your online visibility. Managing your business listings can be tricky, but it’s […]
Disavowing damaging backlinks in Local SEO
Backlinks play a crucial role in your website’s SEO performance, but not all backlinks are created equal. While Google does a good job of filtering out harmful links, sometimes you may encounter backlinks from spammy or low-quality websites that can negatively impact your rankings. In such cases, you may need to take action to remove […]
Identifying your top keywords in Local SEO
When it comes to Local SEO, one of the first steps is to conduct thorough keyword research to identify the most relevant and popular search terms for your business. Start by brainstorming keywords related to your business and the services you offer. For example, if you own a bakery, terms like “gluten-free cupcakes” or “best […]
Securing relevant backlinks in Local SEO
Building backlinks is essential for improving your SEO strategy, but it’s important to create a plan for outreach to acquire high-quality backlinks. Start by building a strong social media presence to increase awareness of your business. This will naturally encourage others to talk about and link to your website. However, you should also proactively seek […]
Using breadcrumbs in Local SEO
Breadcrumbs are a navigational aid that shows users where they are within a website’s hierarchy. While they are common on e-commerce sites, local businesses can also benefit from implementing them. Why Breadcrumbs Matter for Local SEO Breadcrumbs enhance both user experience and SEO by: How to Implement Breadcrumbs for SEO The best way to implement […]
Why to set up tracking first
To improve your SEO rankings, you must first set up tracking to collect complete and accurate data. Without proper tracking, it’s impossible to measure the effectiveness of your strategy or make informed decisions. Why Tracking Matters in SEO Before optimizing, identify key performance metrics (KPIs) such as: By using tools like Google Analytics, you can […]
Getting listed in directories in local SEO
Building strong Local SEO starts with citations—mentions of your business across online directories. While Google Maps automatically generates some citations, manually listing your business in top directories strengthens your local search presence. Top Directories for Local SEO Here are 12 essential directories to list your business: How to Optimize Your Business Listings Expanding Beyond Major […]
Researching local keyword modifiers in local SEO
When servicing multiple cities, determining where to focus your Local SEO efforts can be challenging. While your physical address is crucial, you may want to target larger nearby cities for better visibility. Using Keyword Research to Identify the Best Locations Google’s Keyword Planner can help determine which cities have the highest search volume for your […]
Why are local back links important?
Local backlinks play a crucial role in Local SEO, helping search engines determine your business’s relevance within a specific geographic area. While all backlinks contribute to your site’s authority, local backlinks provide stronger signals that your business is an established part of the community. Why Local Backlinks Matter Google evaluates the quality and relevance of […]
The importance of consistency in citations
In Local SEO, having citations is important—but they only work if your NAP (Name, Address, Phone Number) is consistent across all platforms. Inconsistent listings can confuse search engines and hurt your rankings. Why NAP Consistency Matters Google relies on NAP consistency to verify your business information. If your business is listed differently across directories (e.g., […]