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Why do people buy what they buy?
Businesses and psychologists have been trying to answer this question for years.
Turns out, one big driver for purchasing decisions is social proof. Social proof serves as validation of a product’s quality or value for money. If many people like a product, your customers will assume that it must be good.
E-commerce store owners can increase conversion rates dramatically by using good social proof.
What is social proof and how can you use it effectively?
When we are uncertain, we are willing to place an enormous amount of trust in the collective knowledge of the crowd. And this is social proof.
Social proof is critical for spreading an idea or trend. Barring a small minority, the vast majority of people require social proof before they will adopt a trend or buy a product.
For e-commerce stores, this means people are more likely to buy your products if you can show that the products are already popular.
We implicitly trust an opinion when it seems to come from a large group of people, as opposed to an individual. Using the positive reviews in crucial to achieving to a good trust.
Follow these steps to get more reviews for your products:
- Send customers a follow-up email for a review a week after every purchase.
- Emphasize reviews on your site.
- All your efforts to increase the trust to your products and the trust of the people ultimately result to higher conversion rate and every positive review will help in this regard.
