In the previous article, we covered two essential SEO strategies to boost your business. Now, let’s explore two additional SEO techniques that can improve your rankings and engagement.
1️⃣ Optimize for Task Completion
Google’s RankBrain algorithm evaluates user engagement metrics, such as bounce rate, time on site, and interaction levels, to determine content relevance. High engagement signals a better user experience, which can boost SEO rankings.
How Google Measures Task Completion:
- Google tracks conversion rates through AdWords, Google Analytics, and user activity across its products (Search, Maps, YouTube, etc.).
- Websites with higher engagement rates rank better than competitors with lower user retention.
✅ Actionable SEO Tip: Analyze bounce rates and session durations. Optimize landing pages, improve content quality, and ensure users complete their intended tasks.
2️⃣ Increase Search Volume & CTR with Social Ads
Higher brand recognition leads to higher click-through rates (CTR) and better rankings. Studies show that users who are familiar with a brand are twice as likely to click on its search results.
Boost CTR & Awareness Through:
- Facebook & Twitter Ads: Running paid social media campaigns increases brand familiarity and encourages clicks on organic search results.
- Google Display Remarketing: Display ads remind past visitors about your brand, improving return visits and reducing bounce rates.
✅ Actionable SEO Tip: Allocate a budget for social media ads and display remarketing to increase brand awareness and organic CTRs.
Conclusion
To dominate SEO, focus on task completion rates and brand awareness. High engagement and CTRs signal Google that your content is valuable and relevant, leading to better search rankings.
