To dominate Local SEO in 2017, businesses must focus on customer reviews and online directories to improve visibility and credibility.
1. Get More Customer Reviews
Online reviews are essential for local search rankings and trust-building. Over 80% of consumers trust online reviews as much as personal recommendations.
✅ Monitor & Respond – Use tools like Hootsuite to track brand mentions and engage with reviews.
✅ Prioritize Google & Facebook Reviews – Reviews on Google My Business enhance visibility in search results, while Facebook reviews attract potential customers through social proof.
✅ Encourage Satisfied Customers – Ask happy customers to leave positive feedback on key platforms.
2. Optimize Online Directories & Citations
With 80% of consumers using search engines for local searches, being listed in online directories is crucial for Local SEO.
✅ Claim Listings on Major Directories – Get listed on platforms like Yelp, YellowPages, Merchant Circle, and other local directories.
✅ Ensure NAP Consistency – Your Name, Address, and Phone number (NAP) must be identical across all listings.
✅ Use Citation Data Aggregators – Submit your NAP to Infogroup, Neustar (Localeze), Acxiom, and Factual to distribute your business information widely.
Final Thoughts
To succeed in Local SEO in 2017, focus on generating positive reviews and ensuring accurate online citations. A well-maintained online reputation and directory presence will drive more traffic, improve search rankings, and increase conversions.
