In the Periodic Table of SEO Success Factors, HTML code plays a crucial role in improving website visibility. Two key HTML elements that impact SEO are structured data and header tags.
1. Structured Data (Hs)
Structured data helps search engines understand your content better by using specific code that defines the page’s structure. This implementation enables rich snippets, which enhance search listings with extra visual elements like star ratings, event details, or product prices.
While structured data may not be a direct ranking factor, it significantly improves click-through rates (CTR) by making search results more engaging. Google actively promotes structured data, providing easier tools for webmasters to implement it without advanced coding skills.
2. Header Tags (Hh)
Header tags (H1 to H6) organize webpage content and highlight key sections. Search engines use these tags to understand page structure and prioritize important keywords.
- H1: Main title (should include primary keywords).
- H2-H6: Subheadings that define different sections of the page.
Like headlines in a newspaper, clear and relevant header tags improve readability, making content easier to scan for users and search engines alike. Avoid overloading headers with text—keep them concise and keyword-rich.
Final Thoughts
Implementing structured data and using header tags effectively can enhance search engine visibility, user experience, and CTR. While these HTML elements don’t guarantee top rankings, they reinforce SEO success by improving content organization and making search listings more appealing.
