When servicing multiple cities, determining where to focus your Local SEO efforts can be challenging. While your physical address is crucial, you may want to target larger nearby cities for better visibility.
Using Keyword Research to Identify the Best Locations
Google’s Keyword Planner can help determine which cities have the highest search volume for your target keywords. By using the “Multiply Keyword Lists” feature, you can:
- Enter your target keywords in List 1.
- Enter city names (local and major) in List 2.
- Google will generate keyword + location combinations to show search volume and competition levels.
If certain nearby cities show higher search volume, you may want to focus your Local SEO strategy on those areas.
How Local Backlinks Improve City-Based Rankings
Once you determine the best city to target, securing local backlinks from businesses, directories, and media in that area can boost your local authority. Some effective strategies include:
- Partnering with local businesses for collaborations or sponsorships.
- Listing your business in local directories and chamber of commerce websites.
- Earning backlinks from local news sites, blogs, and community pages.
Final Thoughts
By using keyword research to target high-volume cities and earning local backlinks in those areas, you can increase your visibility, improve rankings, and attract more local customers.
