Strong and consistent content.

Finally, your content marketing is so important that it can even make up for a poor approach to other areas of your site. This element mainly encompasses your blog, and ignoring it isn’t an option. What’s more, it can also incorporate every aspect we’ve previously mentioned.

Many large blogs have a dedicated manager, which is an indication of the work level involved. If you’re not yet running a blog, now is the time to get started. The good news is that there’s lots of advice on how to run a successful content marketing campaign. Our main recommendation is to make sure you’re posting regularly — once a week is a great start.

Conclusion

A website that can help your efforts to convert leads into customers will practically pay for itself. What’s more, if run correctly, it could be a semi-passive lead generation and nurturing tool. Because of this, making sure its elements are optimized is worth the effort.