The periodic table of SEO success factors part 15 violations and penalties
In SEO, understanding what not to do is just as important as knowing what works. In this article, we will discuss several practices that can hurt your SEO success and lead to penalties from search engines. Piracy and DMCA Takedowns Google’s “Pirate” update was introduced to penalize websites that infringe on copyright laws. If your […]
The periodic table of SEO success factors part 14 violations and penalties
While positive signals are key to achieving SEO success, certain negative practices can harm your rankings. In this article, we’ll explore SEO mistakes to avoid to maintain a strong, sustainable presence online. Thin or Shallow Content Google’s Panda update in 2011 targeted sites with thin, shallow content—those lacking substance or value for readers. These sites […]
The periodic table of SEO success factors part 13, Social Media
In the evolving world of SEO, social media has become a powerful factor in off-page optimization. While links were once the primary off-page ranking factor, the explosive growth of social media has shifted the landscape. Social signals—such as likes, shares, and comments—are now considered important by search engines to determine site relevance and authority. Social […]
The periodic table of SEO success factors part 12, Personalization
In these series of articles I covered five columns of the “elements” of the periodic table of SEO success factors. In this article, I am going to explain the sixth column which is personalization. Some years ago everyone saw exactly the same search results. But today, no one sees exactly the same search results. Everyone […]
The periodic table of SEO success factors part 11, link building
In SEO, link building is a crucial “off-page” ranking factor used by search engines to determine site relevance. Search engines view links as “votes” for a website, but the value of these links varies based on the authority and relevance of the linking page. Simply put, the more authoritative the page linking to you, the […]
The periodic table of SEO success factors part 10, trust and authority
In our SEO journey, we’ve explored various ranking factors. Previously, we covered the trust column of the Periodic Table of SEO Success Factors, which is part of Off-Page SEO. Now, let’s dive deeper into two crucial elements: History and Identity. Th: History Search engines constantly analyze website behavior. They track updates, link patterns, and content […]
The periodic table of SEO success factors part 9, trust and authority
In the Periodic Table of SEO Success Factors, trust is a critical component of Off-Page SEO. Search engines favor trustworthy sites that demonstrate authority and engagement. 1. Authority (Ta) Authority determines how credible and influential your website is within its industry. Search engines assess authority based on several signals, including: Google has emphasized E-E-A-T (Experience, […]
The periodic table of SEO success factors part 8 HTML Code
In the Periodic Table of SEO Success Factors, HTML code plays a crucial role in improving website visibility. Two key HTML elements that impact SEO are structured data and header tags. 1. Structured Data (Hs) Structured data helps search engines understand your content better by using specific code that defines the page’s structure. This implementation […]
The periodic table of SEO success factors part 7 HTML Code
In this article, we continue exploring the Periodic Table of SEO Success Factors, focusing on the third column: HTML Code. HTML is the foundation of web pages, and search engines rely on specific HTML elements to determine rankings. Optimizing these elements is crucial for SEO success. Ht: HTML Title Tag Think of your HTML title […]
The periodic table of SEO success factors part 6
In the Periodic Table of SEO Success Factors, site architecture plays a crucial role in optimizing website performance and rankings. Let’s explore three key factors that impact SEO success: 1. Site Speed (As) Google prioritizes fast-loading websites to enhance user experience and has made page speed a ranking factor. While speed alone won’t guarantee top […]