3 types of local searches
October 31, 2015
The periodic table of SEO success factors part 2
November 4, 2015Search engine optimization may seem like alchemy to the uneducated persons. Of course, there is a science to it. Search engines reward pages with the right combination of ranking factors and SEO is the word to ensure the right ranking factors being on your site to rank good in different search engines. This chart above shows the major factors to focus on for search engine ranking success. In this article and in the following articles I explain this chart step by step.
Types of search engine success factors
There are three groups covered by this Periodic Table Of SEO Success Factors:
- On- Page SEO
- Off-Page SEO
- Violations
Within each group are subgroups as I will explain in this article and the upcoming articles. These subgroups contain one or more individual SEO factors with a specific importance.
Violations are displayed under the group and subgroup to which they’re associated.
Those two letter abbreviations you see on the chart above represents each item like the chemical periodic table of elements.
SEO Factors Work In Combination with each other
No single SEO factor will guarantee search engine rankings. Having several positive factors can increase the odds of success while the presence of negative factors can worsen those odds.
On- Page Success Factors
On- Page SEO ranking factors are those that are almost entirely within the publisher’s own control and which he works on his website. What type of content do you publish? Are you providing important HTML clues that help search engines (and users) determine relevancy?
Off -Page Success Factors
Off- Page SEO are those that the writer does not directly control. Search engines use these because they learned early on that relying on writes-controlled signals alone didn’t always yield the best results. For instance, some writers may try to make themselves seem more relevant than they are in reality.
With billions of web pages to sort through, looking only at ‘On- Page’ clues isn’t enough. More efforts should be done to improve the ranking of the site on the internet.
SEO Violations & Penalties
Watches out search engines want people to perform SEO because it can help improve their search results. Search engines provide help in the form of guidelines, blog posts and videos to encourage specific SEO techniques.
However, there are some techniques that search engines deem “black hat”, which could result in your pages receiving a penalty or, worse, being banned from the search engines entirely.
Violations are general tactics meant to deceive or manipulate a search engine’s understanding of a site’s true relevancy and authority.
