The periodic table of SEO success factors part 6

I explained the second column of the periodic table of SEO success factors in last article. In this article I want to continue explaining this column which is site architecture.

As: Site Speed

Google wants to make the web a faster place and has declared that sites which have a good loading speed get a small ranking advantage over slower sites.

However, making your site very fast does not guarantee you to reach to the top of search results. Speed is a minor factor that impacts just 1 in 100 queries according to Google.

But speed can reinforce other factors and may actually improve others. These days people are impatient especially when it comes to mobile devices. So, you must improve the site speed to have better results.

Speed up your site! Search engines and humans will both be grateful.

Au: Descriptive URLs

When you buy your domain it is important to have your main keyword in your URL and therefore think good and make a good keyword research to choose the appropriate domain and URL for your site. It’s not a major factor but if it makes sense to have descriptive words in your URLs, do so.

Ah: HTTPS / Secure Site

Google would like to see the entire web running HTTPS servers, in order to provide better security to web surfers. To help make this happen, it rewards sites that use HTTPS with a small ranking boost.

As I explained in site speed this is one of the factors for good ranking and it doesn’t guarantee you the top ranking but it helps boosting your site ranking. But if you’re thinking about running a secure site anyway, then this might help contribute to your overall search success.