In today’s digital age, having a website is crucial for small businesses looking to grow, attract customers, and establish credibility. However, some businesses still hesitate due to perceived costs or reliance on social media.
Key Insights on Small Business Websites
Recent research reveals:
- 64% of small businesses have a website.
- By 2024, nearly 94% of small business websites will be mobile-friendly.
- Among businesses without a website, 58% plan to build one soon.
- Cost (26%), industry relevance (27%), and social media presence (21%) are top reasons businesses avoid websites.
- 28% of small businesses spend less than $500 on website development.
Despite challenges, new technology makes websites more affordable and accessible than ever.
Why Small Businesses Rely on Websites
Websites help businesses engage customers, showcase their mission, and enhance credibility. According to Vanessa Petersen of ArtVersion Interactive Agency, a website acts as a “qualifier,” proving legitimacy and improving searchability.
Optimized websites also help businesses rank higher in search engines through effective keyword integration, clear calls to action, and strategic content planning.
Mobile-Friendly Websites: A Necessity, Not an Option
With mobile internet usage surpassing desktops, small businesses must ensure their sites are mobile-friendly. Currently, 81% of small business websites are optimized for mobile, with another 13% planning updates soon.
Businesses that enhance mobile usability see increased conversions. For example, Best Price Nutrition saw mobile conversions grow to 75% of desktop conversions after optimizing its website.
Conclusion
For small businesses, having a well-designed, mobile-friendly website is no longer optional. It’s a necessity for customer engagement, credibility, and revenue growth in an increasingly digital world.
