Choosing the right name for your business is a critical step toward building a strong brand identity. A great business name should be catchy, memorable, and relevant to your industry while setting you apart from competitors.
Legal Considerations for Naming Your Business
Before finalizing a name for your business, consider legal requirements:
✅ Sole Traders & Partnerships – Register with ASIC unless using your personal name.
✅ Companies – Must register the name when incorporating.
✅ Trademarks – Check IP Australia to avoid legal conflicts.
7 Tips for Choosing a Business Name
1. Be Descriptive But Not Too Generic
A name like “Melbourne Painting Service” is too broad, while “PhotoBucket” is specific yet creative.
2. Use Related Words Creatively
Modify existing words for uniqueness (e.g., Digg (dig), Compaq (compact), Attensa (attention)).
3. Keep It Simple & Easy to Remember
Avoid complex or difficult-to-pronounce names like “Zippil.” A good name should be clear and appealing.
4. Don’t Copy Competitors
A unique name strengthens your brand. Copying competitors can lead to customer confusion.
5. Avoid Personal Names
Unless you’re an established expert, personal names don’t communicate business value and may limit future growth.
6. Choose a Scalable Name
If you start with “Book Haven,” it may limit expansion if you later sell stationery or accessories.
7. Secure a Matching Domain Name
Check domain availability to ensure your business name has an online presence. If unavailable, modify with relevant keywords (e.g., SleepytimeOnline.com).
Final Thoughts
Your name for your business is the foundation of your brand. Choose wisely, ensure legal compliance, and make sure it’s future-proof!
