Top 14 Financial Service Website Designs in 2019(2)

5. Commonwealth Bank of Australia

Website: https://www.commbank.com.au/

The Commonwealth Bank of Australia is one of the leading providers of integrated financial services, providing a wide range of services including financial planning, travel products and business products.

What makes their site unique:

• Their colour palette includes only three colours: black, white and yellow. The palette gives the site a streamlined feel, as well as memorable branding.
• Their regular services are all in the top navigation bar, making them easily accessible.
• Pop up chat services, that lead to appointment bookings.
• Products are presented to users as large buttons, vertically on the left-hand Keeping in mind that we read from left to right, as effortlessly drawing our attention.
• The list of social contributions also helps form a more positive relationship with visitors.
• The link to download their app is available on the website. With is a huge time saver.
• A client can easily create his/her budget with the help of the various tools and calculator available on site.

6. Credit Karma

Websites: https://www.creditkarma.com/

With Credit Karma, not only can you overlook and compare on the services that impact your credit score, but you can also request a free and easy credit score rating. Additionally, you’ll receive monitoring and insight to assist in improving your score.

What makes their site unique:

• This website achieves its stylish design, by using simple colours like black, white and grey, only to accent them with images and buttons using bold primary colours. The use of primary colours stops the site from feeling boring and gives a distinctive feel.
• Tools like free credit score ratings, debt repayment calculator, simple loan calculator and amortisation calculator are highlighted and available for customer’s use.
• Menus drop down from tabs in the navigation bar upon hover.
• Large font CTA buttons with bright colour backgrounds have been placed at the top of the page and repeated at the end of the page in inverted colours to gain maximum user attention.
• Links to the app on both the App Store and Google Play, making it easily downloadable.
• Their extensive security and privacy. This step should never be overlooked as a financial service provider as it can often sway and assure unsure visitors.

7. ANZ International Banking

Website: https://www.anz.com.au/personal/travel-international/

ANZ International Banking is a must for anyone looking to travel or live internationally. It allows bank account set up from overseas along with a whole host of over services, all ready to go before you arrive.

What makes their site unique:

• Allows you to create your bank account online and transfer funds overseas.
• Includes features like foreign exchange rates and currency converters
• Products and Tools are can easily found by users as they are grouped into two separate components. This design choice appeals to the part of our brain that likes to find patterns and group things.
• The page is designed, so that products are shown first, with any relevant offers displayed to entice customers looking to travel.
• A client can easily download their app for mobile use. The social media links are at the left bottom of the page as per the current trend.

8. AIA

Website: http://www.aia.com.au/

AIA aims to provide you with financial security, through the protection of income and assistance when it comes to business expenses. They also assist in developing healthy workplace environments, and personal plans tailor-made for different life stages.

What makes their site unique:

• Images used in the hero banners are modern and on trend with what visitors expect to see. They also correspond to each service or key moment without being overly literal.
• Products and their corresponding descriptions are designed as clickable icons, making the clickable area larger and interaction easier.
• Drop down menu expands into a mega-panel. The menu allows for grouping related topics and images added as visual cues.

9. AXA

Website: https://us.axa.com/home.html

Since 1859, AXA has ensured financial security for their clients and families. Their primary services include providing financial advice, retirement planning, life insurance and employee benefits for businesses.

What makes their site unique:

• Customers are prompted to select a service based on what they are looking for help with. This empathetic design helps the business to connect with potential visitors.
• This empathy continues to their content writing as they have a “Your Goals” section in their top navigation bar as well as dividing their products based on “Family” and “Work.”
• Family services and Work services are also separated on the home page through colour.
• Key figures like retirement benefits amount, number of clients nationwide, service duration and scholarships are showcased AXA as a reputable company, putting their brand in a positive light and garnering trust among potential clients.
• There is a sticky vertical button that lets you provide feedback easily, facilitating easy collection of user experience.

10. PayPal Australia

Website: https://www.paypal.com/au/home

PayPal Australia aims to make transferring money simple. Whether it’s among friends and family, or online stores, PayPal provides secure checkout and transfers without the hassle of continuously putting in your card or bank details. PayPal also guarantees the safety of purchase, offering a refund policy for any scams of fraudulent accounts.

What makes their site unique:

• Visible CTA buttons.
• Proper use of ghost buttons, creating a flow where the CTA is what the viewer sees first.
• Provides a simple yet informative graphics demonstrating how PayPal works — giving visitors necessary info engagingly and reliably.
• The site gives separate links to it’s Android and iOS apps for enhanced usability of their website.
• The mega drop-down menu is hovered over to trigger so that it’s more intuitive for the user.

Related article: Top 5 PayPal Alternatives for Online Businesses in Australia