Top 14 Financial Service Website Designs in 2019

When it comes to comparing online services, we’ll tend to make our judgements based on the content and overall design of the site. Ensuring a clear and user-friendly design when promoting your financial service website is what leads potential clients to choose your products over competitors.

That’s why it’s essential for your overall design to both look and feel as if customers have come to the right place. If you’re stuck on where to begin, we’ve put together our top financial service websites.

However, first, here are a few key elements your new website must have:

• Welcoming homepage with appropriate images and videos.
• A clean and responsive design that’s structured for easy navigation.
• Visible call to action buttons.
• A unique logo for website branding and identity.
• Rate management calculator.
• Online account opening and access to financial forms.
• Links to social account.
• An about us page.
• Backend should be easily manageable.

A well thought out design relies on both clear, straightforward information and the ways you present it. For example, using a visual hierarchy to highlight content such as a free quote or contact numbers, lets users know you’ve put their needs to the forefront, giving your site a better feel.

To demonstrate how sites execute their design decisions, here are 14 financial service websites that utilise the qualities mentioned above.

1. SGUA

SGUA offers landlords with the best-valued insurance for residential properties.

What makes their site a favourite:

• Use of well-placed call to actions buttons throughout the site.
• The mixture of black and white with an accent colour gives off a clean, sharp and assertive feel.
• Their quote request form takes you through a multi-step process, which is a good strategy for generating more leads.
• Features, such as quotes, claims and payments are visible on their website, while forms or statements are well labelled and easy to access.
• It is made responsive for mobile view, with the navigation bar cleverly tucked under a hamburger menu.

2. CAPITEC

Capitec Bank Limited aims to create a better financial life for its customers, improving the living standard.

What makes their site unique:

• A new twist on the old navigation bar! Mousing over their “Quick Info” is a welcomed changed that holds the customer’s attention.
• Internet banking is placed at the top of the site, making it highly visible and accessible.
• Animated call to action(CTA) buttons.
• Helpful features for users including a bank cost calculator, credit tools, savings calculator and budgeting.
• The site is very neat and uncluttered. The landing page only contains information the users are interested in. Every piece of info a client wouldn’t need at a glance is tucked away in separate tag, so users don’t have to scroll to find what they’re looking for.
• The white background gives it a professional and minimalistic look. The background also puts the CTAs in stark contrast, enhancing their visibility.

3. CANSTAR

Established 25 years ago, Canstar acts as Australia’s biggest financial comparison site. With experts able to review over 4,000 home loan options for you to compare.

What makes their site unique:

• Use of white spaces and the contrasting blue makes all information easy to spot.
• The navigation bar drops down when moused over, removing unnecessary user interaction.
• Comparing Home Loans on their Landing page gives you the current rates and the monthly repayment amounts. To easily find what loan is the best fit the site can filter through loan type, features and lenders.
• Finance calculators from loans to income tax, savings to credit cards are available on site and easy to access.
• Animations are minimalistic but still work to enhance users, while keeping the site professional.
• The use of blue on their website is not only easy on the eyes but is said to promote trust in users.

4. InfoChoice

Using InfoChoice, you can compare different types of loans, credit cards and many other significant financial services until you find the one to best suit your lifestyle.

What makes their site unique:

• When hovered over, the buttons change from light blue to a darker shade. A sound design choice as it draws focus to the selected option while keeping the user’s attention.
• A whole range of calculators, including principal and interest, lump sum, split, and home loan, are available.
• Daily special offers displayed on the home page.
• As a visitor, you can even book to schedule a call with an expert Aussie Mortgage Broker.