5 standout small business website features — and how to implement them

The good news is that many stellar examples consistently feature the same small business website features.

Of course, copying other sites directly isn’t usually a great strategy. However, it’s a smart idea to study what elements work well and let them inspire your own website.

In this article, we’ll discuss five standout small business website features you’ll need to consider, and them explain how to achieve them; however, let’s look deeper into why you should optimize your website in the first place!

Why an optimized business website is essential

As we alluded to earlier, it’s simply not enough to have an online presence. There are many calling card-style websites out there, and the vast majority have the same issue — they are not focused on making money! That might sound callous, but ultimately, your business thrives on income. Therefore, small business website features should be optimized for converting visitors, just as a physical storefront would be.

If this is a new concept for you, imagine your customer at the top of a funnel and your product at the bottom. The goal is to complete their journey through that funnel. If your small business website features don’t contribute, potential conversions could slip through a crack and be lost.

In a nutshell, making sure your website is pushing visitors through your sales funnel is crucial. What’s more, this process relies on certain small business website elements being present and optimized.

5 small business website features

Now let’s get down to the focus of this piece — the small business website features you should include yourself. They’re presented in no particular order, although the design of your site should be a primary concern.

1. Clear and modern visual design.
2. Primary call-to-action.
3. Prominent contact information.
4. Social proof markers.
5. Strong and consistent content.